Rouleur Classic

A Monumental Celebration of Cycling

November 2 - 4, 2017 London WC1

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A Monumental Celebration OF CYCLING


Hosting the very finest that this great sport has to offer – unique previews of the latest bikes, accessories and apparel from the most premium brands within the sport, special guests in conversation, unique cycling exhibits and much more – the award-winning Rouleur Classic is a little more exclusive than just a bike show. It’s an opportunity to enjoy the brands and athletes at the pinnacle of cycling in a relaxed but prestigious environment.

THE MONUMENTS

The theme for the 2017 Rouleur Classic is the legendary Monuments. The races have given us so much great racing history to celebrate and we are delighted to be officially partnered with the race organisers of these five iconic events.

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The Rouleur Experience

A true cycling fan's day out
Rouleur Classic Theatre

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Maserati Lounge

Maserati Lounge

Share a glass of champagne with David Millar in the Maserati Lounge

History of Elite Performance by Saddleback

History of Elite Performance by Saddleback

Explore the stories of some of cycling's biggest, most established brands

Mavic Service Course

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

La Vélothèque

La Vélothèque

Prendas Ciclismo return to Rouleur Classic with their own unique shared space

Time Trial Desire, Presented by Maserati

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Milan–San Remo x Il Lombardia Film Room

Milan–San Remo x Il Lombardia Film Room

Watch key moments from the two Italian Monuments

Flanders' Finest

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Paris-Roubaix Collection

Paris-Roubaix Collection

Celebrate 'the Hell of the North' at the Rouleur Classic

Special Guests

Luminaries of the cycling world will be attending over the three days, mingling with guests and talking in the Rouleur Classic Theatre.

Many more guests are still to be confirmed and more information will be available soon.

The Brands

Explore the brands confirmed to be part of the 2017 Rouleur Classic:

Click here to find out more.

Event Schedule

VENUE

VICTORIA HOUSE,
LONDON

Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

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Reportage

Instagram

Social Media

Partners

We are extremely grateful to all our partners for helping us create the Rouleur Classic