Rouleur Classic

A Monumental Celebration of Cycling

November 2 - 4, 2017 London WC1

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A Monumental Celebration OF CYCLING

Hosting the very finest that this great sport has to offer – unique previews of the latest bikes, accessories and apparel from the most premium brands within the sport, special guests in conversation, unique cycling exhibits and much more – the award-winning Rouleur Classic is a little more exclusive than just a bike show. It’s an opportunity to enjoy the brands and athletes at the pinnacle of cycling in a relaxed but prestigious environment.


The theme for the 2017 Rouleur Classic is the legendary Monuments. The races have given us so much great racing history to celebrate and we are delighted to be officially partnered with the race organisers of these five iconic events.

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Iconic Marques Iconic Marques Iconic Marques
Iconic Marques

Iconic Marques

A hand-picked selection of the most iconic marques in road cycling are confirmed to be part of the Rouleur Classic in 2017. 

Explore the brands set to be presenting their latest wares at the event.

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Unique Experiences

Unique Experiences

Rouleur Classic is renowned for it's exclusive exhibits and experiences. 

We'll be creating art installations for each of The Monuments, a 'World of Speed' exhibition - exploring the advances in Time-Trial technology, a 'History of Elite Performance' showcase with Saddleback and a Service Course area with Mavic, plus more to be confirmed.

More information coming soon

Special Guests Special Guests Special Guests
Special Guests

Special Guests

Luminaries of the cycling world will be attending over the three days, mingling with guests and talking in the Rouleur Classic Theatre. Join stars including The Lion of Flanders, Johan Museeuw and fellow Belgian legends Peter Van Petegem and Nico Mattan at the 2017 event.

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The Brands

Explore the brands confirmed to be part of the 2017 Rouleur Classic:

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Event Schedule



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

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We are extremely grateful to all our partners for helping us create the Rouleur Classic

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