Hosting the very finest that this great sport has to offer – unique previews of the latest bikes, accessories and apparel from the most premium brands within the sport, special guests in conversation, unique cycling exhibits and much more – the award-winning Rouleur Classic is a little more exclusive than just a bike show. It’s an opportunity to enjoy the brands and athletes at the pinnacle of cycling in a relaxed but prestigious environment.
Enjoy intimate sessions with the who’s who of the cycling world
Share a glass of champagne with David Millar in the Maserati Lounge
Explore the stories of some of cycling's biggest, most established brands
Learn more about the yellow blood running through the brands veins, and its cycling products & componentry
Prendas Ciclismo return to Rouleur Classic with their own unique shared space
Showcasing the latest in time trial technology
Watch key moments from the two Italian Monuments
Discover the incredible history of the Tour of Flanders
Celebrate 'the Hell of the North' at the Rouleur Classic
Luminaries of the cycling world attended over the three days, mingling with guests and talking in the Rouleur Classic Theatre.
Click here to see the full theatre timetable.
Explore the brands who were part of the 2017 Rouleur Classic:
Click here to find out more.
Victoria House address:
1 Vernon Place, London WC1
Nearest tube stop: