Rouleur Classic

A Monumental Celebration of Cycling

2018 Dates TBA

Book Tickets
Flanders' Finest

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Flanders is the heartland of cycling, where the sport is more than a sport, a breeding ground for an absurd number of super-talents who have defined whole eras of cycling. The landscape and climate of this fiercely unique region, combined with the pressure cooker of the fans’ focus has forged the idea of the Flandrien Lion into an icon and a title that symbolises grit, determination, endurance and glory.

All of that extraordinary history comes together at the Tour of Flanders, and our friends at Visit Flanders, are bringing over an extraordinary collection of bikes, jerseys, trophies and other memorabilia from the race plus the small matter of forty (yes, forty) cobbles.

History of Elite Performance by Saddleback

Explore the stories of some of cycling's biggest, most established brands

Maserati Lounge

Share a glass of champagne with David Millar in the Maserati Lounge

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Milan-Sanremo + Tour of Lombardy Cinema

Watch key moments from the two Italian Monuments

La Vélothèque

Prendas Ciclismo return to Rouleur Classic with their own unique shared space

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Paris-Roubaix Collection

Celebrate 'the Hell of the North' at the Rouleur Classic

Social Media



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more


We are extremely grateful to all our partners for helping us create the Rouleur Classic