Rouleur Classic

A Monumental Celebration of Cycling

November 2 - 4, 2017 London WC1

Book Tickets
Rouleur Classic Theatre

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Over the past two years Rouleur Classic events have been graced by some of the biggest names in cycling, from the greatest cyclist of all time, Eddy Merckx, to former pro David Millar, the legendary Alberto Contador, World Champion Lizzie Deignan, Fabian Cancellara, Sir Dave Brailsford, Luke Rowe, Sean Kelly, Jason & Laura Kenny, Jan Ullrich and many more.

In 2017, the theatre will again provide you the unique opportunity to get up close to some of the biggest names in the sport of road cycling and the contributors who help make Rouleur magazine what it is today.

A number of sessions will be curated around our theme for the 2017 event, The Monuments.

The full schedule for the theatre will be available soon. Guests currently confirmed to be in attendance each day include:


Philippa York
Johan Museeuw
Fabian Cancellara 
Patrick Lefevere
Jonathan Vaughters 
Voxy Award Presentation with Special Guest

Jonathan Edwards
Matt Barbet


Philippa York
Johan Museeuw
Fabian Cancellara
Alberto Contador
Ivan Basso
John Degenkolb
Fabio Felline
Paolo Bettini
Laura Winter
Iris Slappendel
Stefan Denifl
Gerard Vroomen
David Millar
Tim Harris
Paul Watson
Brian Holm
Mauro Vegni

Orla Chennouai
Ned Boulting


Johan Museeuw
Brian Cookson
Joanna Rowsell Shand
Adam Hansen
Adam Blythe
Frank Strack
Hennie Kuiper
Matteo Tosatto
Frank Schleck
Roger Hammond
Magnus Backstedt 

Orla Chennaoui
Matt Barbet

All details are correct at current time but are subject to change. More guests to be confirmed!

History of Elite Performance by Saddleback

Explore the stories of some of cycling's biggest, most established brands

Maserati Lounge

Share a glass of champagne with David Millar in the Maserati Lounge

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Milan–San Remo x Il Lombardia Film Room

Watch key moments from the two Italian Monuments

La Vélothèque

Prendas Ciclismo return to Rouleur Classic with their own unique shared space

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Paris-Roubaix Collection

Celebrate 'the Hell of the North' at the Rouleur Classic

Social Media

Event Schedule



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more


We are extremely grateful to all our partners for helping us create the Rouleur Classic