For over half a century, 3T has led the evolution of cycling components with design and material firsts. From its early days, 3T built a reputation for creating the lightest, strongest and most beautiful handlebars raced to victory by some of the sport’s most famous riders including Merckx and Moser.
Today, 3T’s mantra of ‘Explore Cycling’ is exemplified through the brand’s recent divergence into status-quo-challenging frame designs. The Exploro takes the burgeoning discipline of gravel riding to its zenith with an aero optimised, ultra-versatile on and off-roader than can do it all in the name of bringing fun and adventure back into cycling.
The Strada is the realisation of the modern road racing bike. Its 1x drivetrain has enabled no-compromise aerodynamics built around wider, faster and more comfortable 28mm tyres and disc-brake stopping power. The bike will be used by Aqua Blue Sport at some of the sport’s biggest races in 2018.
Don’t miss at the History of Elite Performance by Saddleback exhibition: The 3T Strada road bike and all-new cockpit line up
Ambassadors/Endorsements: Aqua Blue Sport; BMC Racing
Founded: 1961 Origin: Turin, Italy
Victoria House address:
1 Vernon Place, London WC1
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