Rouleur Classic

2 - 4 November 2017, London
The world’s finest road cycling exhibition


Based in Ticino – Terra di Ciclismo – Switzerland, ASSOS was founded in 1976 by Toni Maier, along with its first creation, Lycra cycling shorts. The company philosophy of continual investment in R&D has positioned ASSOS as industry leaders of evolution and direction within the cycling world. Many of these cycling firsts are now industry standards such as: Lycra cycling shorts (1976), the carbon fibre bicycle frame (1976), sublimation printing on a cycling jersey (1980) and many more.

Through their network of expert dealers, flagship stores and online shop, ASSOS helps cyclists in more than 30 countries around the world to #SufferInComfort.

Ambassadors/ Endorsements: Juliet Elliot, Patrick Seabase

Founded: 1976 Origin: Switzerland



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

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