Elite, a firm of cycling enthusiasts, has been offering the cycling world unique and cutting-edge products for over 30 years. Many legendary cyclists have ridden to victor with Elite equipment. Riding alongside both professional and amateur cyclists and listening to their needs and critiques has led to both the refinements and new concepts that have moved cycling products forward and improved rider performance. New products are created by an internal team of engineers and researchers and are tested by the champions of the World Tour.Elite sponsors most of the professional teams that face the challenges of the Tour de France, Giro d’Italia,
World Championships, Paris-Roubaix and the other grueling Northern Classics and major events.Attention to detail and the many years of experience gained from Elite’s legendary products have driven the innovative solutions that have set new standards in the market.From bottles and bottle cages, in-door trainers and rollers with new levels of realism, to the active ozone-based Ozone-Elite performance creams, Elite continues to offer discriminating cyclists new products that enhance the cycling experience.
Elite is all this and more and is proud of its place in the history of cycling.
Over the years Elite has introduced numerous innovations to the market, many of which have set new standards and are often imitated. Over the years many of these innovative products have remained current and are still appreciated and sought after.
Elite has been at the forefront of turning rollers and in-door trainers into personal training systems utilizing new resistance technologies, electronics, software and higher levels of realism such as 20% climbs, has created the world’s most famous and recognizable bottle cage and developed the first thermal bottle featuring Nanogel® based technology: these all exemplify the meaning of innovation. Elite continues its research in mechanics, electronics, chemistry and biodynamics, as our R&D team refines and advances the development of indoor-training management software, explores the function and efficiency of bottle cages,and examines materials for bringing increased thermal performance to bottles. Product by product and season-by- season Elite will bring new innovation and refinement to the market.
Ambassadors/endorsements: Team Sky, BMC racing team, Team Sunweb, ORICA-SCOTT GreenEDGE Cycling, Movistar Team, Lotto Soudal, Equipe Cycliste FDJ, Bahrain Merida Pro Cycling Team, AG2R La Mondiale Pro Cycling Team, UAE Team Emirates.
Founded: 1979 Origin: Fontaniva, Italy
Victoria House address:
1 Vernon Place, London WC1
Nearest tube stop: