Rouleur Classic


1-3 Nov 2018

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cyclist riding a Focus bike fitted with SRAM technology

SRAM was founded in Chicago in 1987 with the invention of Grip Shift® - a revolutionary shifter that enabled shifting gears with the twist of the wrist. Twenty-nine years later SRAM is the 2nd largest manufacturer of bicycle components in the world. With over 3,000 employees, and offices and manufacturing in 15 countries.

Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. Innovations like DoubleTap© shifting logic, WiFLi™ wider gear ratio, SRAM 1x™ single chainring drivetrains, HydroR™ road disc brakes, and the eTap™ wireless electronic groupset invite you to new pursuits for anything you’d call road. Learn more at

Key Ambassadors/Endorsements: 
Road Teams - Men AG2R LA MONDIALE Pro Cycling Team (FRA) Team Katusha (RUS) Drapac Professional Cycling (AUS) Team Roompot Oranje Peloton(NED) Axeon Haegens Berman Cycling Team (USA) Team Wiggins (GBR) Rally Pro Cycling (USA)

Road Teams - Women CANYON//SRAM Racing Team (GER) Boels Dolmans Cycling Team (NED) Team TWENTY16 Ridebiker Pro Cycling (USA) Cylance Pro Cycling (USA) Rally Pro Cycling (USA)

Triathlon - Women Sarah Haskins (USA) Mirinda Carfrae (AUS) Melissa Hauschildt (AUS) Caroline Steffen (SUI) Ashleigh Gentle (AUS) Non Stanford (GBR)

Triathlon - Men Jan Frodeno (GER) Sebastien Kienle (GER) Pete Jacobs (AUS) Alistair Brownlee (GBR) Jonathan Brownlee (GBR) Javier Gomez (ESP) Richard Murray (RSA) Josh Amberger (AUS)

Notable race wins: 
Tour de France
Giro d’Italia
Vuelta a España
Tour of Flanders
Amstel Gold Race
Liège – Bastogne – Liège
World Road & Time-Trial Championships 
World Cyclocross Championships 
Ironman® & 70.3 World Championships

Founded: 1987 Origin: Chicago, USA

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Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

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