Rouleur Classic

A Monumental Celebration of Cycling

2018 Dates TBA

Book Tickets

2016 Highlights

The Rouleur Classic is a cycling exhibition like no other. Take a look back at the highlights from the 2016 event and hear what our visitors thought

“A free bar in the world’s best bike shop, staffed by the world’s greatest riders and bike gurus” 

Following the spectacular launch of the Rouleur Classic in 2015, celebrating the 70th birthday of Eddy Merckx, the greatest cyclist of all time, the event returned in 2016 and again drew the plaudits.

From the global launch of the new Team Sky kit through to appearances from the three Grand Tour Race Directors, guests including Jan Ullrich, Sean Kelly, Laura Trott, Jason Kenny, Jens Voigt, Megan Guarnier and many more over the three days, it truly was an event to remember.

The 40 brands present showcased some stunning bikes and products, the exclusive collections of jerseys and bikes we'd curated drew lot's of interest and we were delighted to receive such fantastic feedback from everyone involved.

We hope you are looking forward to the 2017 event as much as we are...

Social Media



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more


We are extremely grateful to all our partners for helping us create the Rouleur Classic