The Rouleur Classic is a cycling exhibition like no other. Take a look back at the highlights from the 2016 event and hear what our visitors thought
“A free bar in the world’s best bike shop, staffed by the world’s greatest riders and bike gurus”
Following the spectacular launch of the Rouleur Classic in 2015, celebrating the 70th birthday of Eddy Merckx, the greatest cyclist of all time, the event returned in 2016 and again drew the plaudits.
From the global launch of the new Team Sky kit through to appearances from the three Grand Tour Race Directors, guests including Jan Ullrich, Sean Kelly, Laura Trott, Jason Kenny, Jens Voigt, Megan Guarnier and many more over the three days, it truly was an event to remember.
The 40 brands present showcased some stunning bikes and products, the exclusive collections of jerseys and bikes we'd curated drew lot's of interest and we were delighted to receive such fantastic feedback from everyone involved.
We hope you are looking forward to the 2017 event as much as we are...
I was blown away by the effort that went into providing a great show. From the bikes on show to the speakers, it was beyond my expectations.
The Rouleur Classic was absolutely stunning – WOW.
A brilliantly curated and perfectly executed event.
That was one of the best nights out I have ever had.
Loved it. Even managed to get a snap with Alberto!
What an amazing show!! It really was something special!
What a night, all those heroes in one room!
I knew it would be good, but it was exponentially better than I imagined.
What a fabulous show! It actually looks like it’s been running for a few years, very well executed with a brilliant mix of brands. We actually spent a lot longer looking around than anticipated. Very interesting – congratulations
18:00 - 23:00
Thursday, November 2, 2017
12:00 - 20:00
Friday, November 3, 2017
10:00 - 16:00
Saturday, November 4, 2017
Victoria House address:
1 Vernon Place, London WC1
Nearest tube stop: