Rouleur Classic

A Monumental Celebration of Cycling

2018 Dates TBA

Book Tickets
Mavic Service Course

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

The famous yellow cars and motorcycles, synonymous with the World Tour, are heading to the Rouleur Classic. 

It’s been 45 years since Mavic first made its agreement with the Tour de France to provide Neutral Support for the race, after, Mavic’s owner Bruno Gormand came up with the idea of providing mechanical support and spare wheels and bikes for any rider in a race who got into difficulties back in in 1972.

Mavic first provided Neutral Support to the 1973 Paris-Nice before rolling it out to a whole slew of races including the Tour de France as well as top amateur events like the Haute Route series. The have recently agreed with Amaury Sports Organisation, the owner of the Tour de France and Paris Roubaix, to continue to provide Neutral Support to the race for another five years, until 2022.

Mavic has learned from its experience the road too. Last year’s problems for Chris Froome with his Neutral Service bike has led it to introduce dropper seatposts and multiple pedal systems on its bikes.

And these learnings are integral to shaping the brand into the global cycling component group that it is today, with le sang jaune – yellow blood running through its veins, and its cycling products.

As well as learning more about the Neutral Service Mavic offer, you'll be able to explore their latest products and componentry at the Rouleur Classic.

History of Elite Performance by Saddleback

Explore the stories of some of cycling's biggest, most established brands

Maserati Lounge

Share a glass of champagne with David Millar in the Maserati Lounge

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Milan-Sanremo + Tour of Lombardy Cinema

Watch key moments from the two Italian Monuments

La Vélothèque

Prendas Ciclismo return to Rouleur Classic with their own unique shared space

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Paris-Roubaix Collection

Celebrate 'the Hell of the North' at the Rouleur Classic

Social Media



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more


We are extremely grateful to all our partners for helping us create the Rouleur Classic