Rouleur Classic

A Monumental Celebration of Cycling

2018 Dates TBA

Book Tickets
Time Trial Desire, Presented by Maserati

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Discover the latest and greatest bike technology at this years Rouleur Classic in a stunning showcase presented by Maserati.

We've partnered with the leading cycling brands, all of which you'll find present at the event, to curate a showcase of the most technological advanced bikes, helmets, speedsuits and wheels making you and your favourite riders perform faster and more efficiently out on the road.

Items set to be on display include:


  1. Storck Aero 2 Platinum G2 TT bike 
  2. Cannondale Super Slice Disc TT bike with Zipp 858 NSW® Carbon Clincher Disc Brake, SRAM RED eTap Aero drivetrain and SRAM S900 Aero HRD brakes.
  3. LOOK 796 Blade TT bike
  4. Factor Slick AG2R team TT bike - Pierre La Tour’s French National Champs winning bike
  5. Cervelo P5 Dimension Data team TT bike - Steve Cumming’s British National Champs winning bike
  6. Cervelo P5X 
  7. Specialized Shiv Bora Hansgrohe team TT bike - Maciej Bodnar’s team bike
  8. Ridley Acqua Blue team TT bike - Adam Blythe’s team bike
  9. Colnago K ONE TT bike
  10. LOOK 796 Monoblade RS TT bike
  11. Continental Bursford Ultimate TT bike
  12. Cervelo P5 with Knight 95 wheels


  1. Santini Australian National Team TTT speedsuit
  2. Santini Boels Dolmans TT speedsuit
  3. Katusha Sports TT speedsuit
  4. Polartec Contador Foundation Team TT Speedsuit
  5. Velobici “Killer” speedsuit
  6. POC RaceDay speedsuit
  7. Castelli Team Sky TT speedsuit
  8. Endura D2Z Encapsulator TT speedsuit
  9. Specialized S-Works Evade TT speedsuit


  1. Lazer – Victor Aero helmet
  2. POC – Cerebel helmet
  3. POC – Tempor helmet
  4. Endura D2Z Aeroswitch helmet
  5. Giro – Aerohead Ultimate MIPS
  6. Specialized S-Works TT helmet

It promises to be a stunning showcase you don't want to miss.

History of Elite Performance by Saddleback

Explore the stories of some of cycling's biggest, most established brands

Maserati Lounge

Share a glass of champagne with David Millar in the Maserati Lounge

Mavic Service Course

Learn more about the yellow blood running through the brands veins, and its cycling products & componentry

Rouleur Classic Theatre

Enjoy intimate sessions with the who’s who of the cycling world

Milan-Sanremo + Tour of Lombardy Cinema

Watch key moments from the two Italian Monuments

La Vélothèque

Prendas Ciclismo return to Rouleur Classic with their own unique shared space

Time Trial Desire, Presented by Maserati

Showcasing the latest in time trial technology

Flanders' Finest

Discover the incredible history of the Tour of Flanders

Paris-Roubaix Collection

Celebrate 'the Hell of the North' at the Rouleur Classic

Social Media



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more


We are extremely grateful to all our partners for helping us create the Rouleur Classic