Sidi is the original cycling shoe innovator and has, over many decades, continued to refine the connection between rider and pedal. Often imitated, Sidi’s influence on the world of cycling footwear cannot be overstated: if it’s a feature that’s become standard in high-end cycling shoe design, the chances are it originates with this prestigious Italian brand.
Sidi’s unique blend of heritage, innovation and professional development continues to drive the brand today. Chris Froome won the 2015 Tour de France wearing Sidi Wire Carbons and the last two editions of the race – and his first Vuelta – wearing Sidi Shots. Meanwhile, the top five GC riders at the 2017 Tour de France were all sporting Sidi colours.
Don’t miss at the History of Elite Performance by Saddleback exhibition: Original 1973 Mod Titanium shoes and 2018 collection highlights
Ambassadors/Endorsements: Chris Froome; Rigoberto Uran; Romain Bardet; Mikel Landa; Fabio Aru; Marcel Kittel
Notable Race Wins: Tour de France 2015, 2016, 2017, Vuelta a España 2017
Founded: 1960 Origin: Maser, Italy
Victoria House address:
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