Rouleur Classic

2 - 4 November 2017, London
The world’s finest road cycling exhibition


Sidi shoes in action

Sidi is the original cycling shoe innovator and has, over many decades, continued to refine the connection between rider and pedal. Often imitated, Sidi’s influence on the world of cycling footwear cannot be overstated: if it’s a feature that’s become standard in high-end cycling shoe design, the chances are it originates with this prestigious Italian brand. 

Sidi's unique blend of heritage, innovation and professional development is more alive than ever, Chris Froome having won the 2015 Tour de France in a pair of Sidi Wire Carbon shoes and many of the world's top pros choosing the brand for its legendary comfort.

Ambassadors/ Endorsements: Katusha Pro Cycling, Chris Froome, Marcel Kittel, Nicolas Roche, Richie Porte, Tony Martin, Heinrich Haussler, NFTO Pro Cycling.

Notable Race Wins: Chris Froome, Team Sky – Tour de France 2015

Founded: 1960

Origin: Masser, Italy



Victoria House address:
1 Vernon Place, London WC1

Nearest tube stop:
Holborn Station

Find out more